Business Venture : Tikvah Consulting Services

 Tikvah Consulting is a leadership and career consultancy catering to the Australian market. Our consultancy offers a range of services including career coaching, leadership training, resume writing, interview preparation, and more. Our services will be available to professionals from various industries, such as technology, finance, healthcare, and education.

Services:

Our consultancy will offer a range of services to individuals and organizations, including:

1. Career Coaching: Personalized coaching sessions to help individuals identify their career goals, develop career strategies, and navigate career transitions.

2. Leadership Training: Customized training programs designed to improve leadership skills, communication, and team management.

3. Resume Writing: Professional resume writing services that highlight the unique skills and experiences of our clients.

4. Interview Preparation: Mock interview sessions to help clients prepare for job interviews and make a positive impression on potential employers.

Operations:

Our consultancy will be run by a team of experienced professionals who have a background in leadership and career development. We will offer our services virtually, using project management software to keep track of client sessions and maintain a high level of organization. Our consultancy will adhere to the regulations and guidelines set by the Australian government regarding business operations.

Market Analysis:

The career coaching industry in Australia is growing at a steady pace due to the changing nature of work and the need for individuals to adapt and upskill. According to IBISWorld, the industry generates approximately $298.2 million in revenue annually. Additionally, with the shift to remote work, there is a growing demand for virtual coaching services. Our consultancy aims to cater to this growing demand in the Australian market.

Marketing Strategy:

We will use a range of marketing strategies to reach our target audience. We will leverage social media platforms such as LinkedIn and Facebook to promote our services and showcase our expertise. We will also partner with local businesses and universities to offer our services and build relationships with potential clients. Additionally, we will attend career fairs and networking events to promote our services and expand our reach.

Target Audience:

The target audience for our consultancy will be professionals from various industries, including technology, finance, healthcare, and education. We will focus on individuals who are looking to improve their leadership skills, advance their careers, and navigate career transitions. Additionally, we will offer our services to organizations that seek to improve the leadership skills of their employees.

Marketing Channels:

1. Social Media: We will leverage social media platforms, such as LinkedIn and Facebook, to promote our services and build brand awareness. We will post relevant and engaging content, such as industry news, career advice, and success stories, to attract and retain followers. We will also run targeted ads to reach our desired audience.

2. Partnerships: We will partner with local businesses and universities to offer our services and build relationships with potential clients. This will help us to expand our reach and establish ourselves as a reputable consultancy.

3. Networking Events: We will attend career fairs and networking events to promote our services and establish relationships with potential clients. This will allow us to connect with individuals who are actively seeking career coaching and leadership training.

4. Referral Program: We will establish a referral program to incentivize our existing clients to refer us to their networks. This will help us to expand our reach and attract new clients.

5. Online Platforms: We will leverage online platforms such as Glassdoor and Indeed to showcase our expertise and attract clients. This will help us to reach individuals who are actively seeking career coaching and leadership training.

Marketing Message:

Our marketing message will be centered around our core values and unique selling proposition. We will highlight our expertise in leadership and career development, our personalized approach to coaching, and our commitment to helping our clients achieve their goals. We will communicate our value proposition through our website, social media channels, and marketing materials.

Marketing Budget:

We will allocate a budget for marketing activities, such as social media advertising, event sponsorships, and referral program incentives. We will monitor the performance of our marketing channels and adjust our budget accordingly to ensure that we are getting a return on our investment.